Premiere Home Stagers was asked to stage a house that had been sold. The builder wanted to showcase it as a model to his design and building quality. I had staged a couple of other of his newly-constructed houses that had sold within the terms of our staging contract.
Staging is the art of preparing a house for sale. No two stagers will stage a house the same way. It is an art to put in enough furniture and accessories so that a prospective buyer can visualize the size and scale of a room and also make an emotional connection of wanting to live there.
The builder decided he wanted the house to be interior-designed instead. Notice the difference. The blue patterned draperies are taste-specific and there are many more accessories to fill up the space. Yes, of course, it is beautiful. The furniture arrangement is less open than before. You now notice the furniture and accessories much more than the house itself.
Since most of the house was blue, Premiere Home Stagers wanted to tone down the blue by adding some grays and blacks. The floral arrangement is tasteful and professionally-done. By having some places to “rest your eyes,” the area looks more spacious.
The interior designer wanted every room to be blue in order to tie the house together. Notice how much more items are on the table itself, including a taller floral arrangement. There are also many more accessories on the kitchen countertops.
Premiere Home Stagers created a serene master bedroom…..again, wanting to tone down the dark blue color by bringing in a neutral color. One more night stand and lamp should have been placed on the left side of the bed–an easy fix.
The furniture arrangement is exactly the same. However, notice how heavy this master bedroom furniture is and looks. The many accessories fill each space and the framed bedside photos are personalized.
This master bedroom is indeed quite lovely–no doubt about it.
As a stager, the question becomes, does this house appeal to the largest number of people looking to purchase a house? And, can you use all these blue accessories in another house? I also wonder how much money was spent on the interior design fees, plus the items. Regardless, the intent was not to sell this house, but to garner more business for the builder. Kudos to the interior-design team!