Can you tell which property sold and which one didn’t?  Neither can I.  The photo on the left is from an available unit in a retirement community and sold within a couple of weeks–well before the 60-day staging contract expired.  The photo on the right is from a river-side property that hasn’t sold after 90 days.  Those sellers wanted me to de-stage even though my monthly furniture rental cost is only $12/day.

The photo on the left has a nice balcony overlooking the trees and street.  The photo on the right has large windows overlooking a river.  The goal of staging is to highlight the natural features of each property and to allow prospective buyers to make an emotional connection.

The retirement community unit was staged with “creative comforts” in mind, such as soft textures and conversational groupings to accommodate visiting family members.  Whereas, the river-view property has a subtle nautical theme and a 3-season porch overlooking the river to help buyers relax in a peaceful natural setting.

So, why would a seller choose to de-stage their river-front property at the height of the boating season?  It could be a variety of reasons but whatever the case, this is only the second time in 11 years that a house staged by Premiere Stagers & Realty was de-staged before  being under contract.

Home staging statistics show staging often brings in a higher price.  According to the National Association of Realtors, for every $100 invested in staging, the potential return is $400 . … “A staged home will sell for 17% more on average than a non-staged home, and 95% of staged homes sell in 11 days or less. That is statistically 87% faster than non-staged homes.” Nov 4, 2015

So, I offer congratulations to the retirement community for their now-full facility. And I offer my best wishes to the river-view homeowners.

Contact Premiere Stagers & Realty for your staging or selling needs.  608-345-9396