What Is Home Staging & FAQ’s2016-12-30T16:43:10+00:00

Frequently Asked Questions About Home Staging (FAQ’S)

What is Home Staging?

Home Staging is the act of preparing a private residence for sale in the real estate marketplace. The goal of staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more money.

Home Staging is transforming your house from a home to a commodity. It needs to appeal to any person who walks through your door. You have enough to think about when selling your house. One of the most effective ways to give a home a competitive edge is to invest in professional home staging. It’s less expensive than you think and definitely less expensive than your first price reduction.

Is a professional home staging expensive?

Anything you spend for professional staging services should net you thousands in return, plus a quicker sale, based upon statistical data.

Do I really need to stage my home?

The Dane County housing market is doing very well. I don’t need to stage my home do I? The answer depends on you! Every house will sell…it’s a matter of when and for how much. Even if your house sells quickly in a good market, it doesn’t mean it sold for the amount it would have sold for had it been professionally staged. **Remember, professionally staged homes sell for more!

Why can’t I just stage my own home?

Home sellers have difficulty successfully staging their own home. Why? Because they don’t always see all of its flaws. They’ve gotten used to the way it looks and it is difficult emotionally to change it. If they can’t view something objectively, then they are unable to market and package it effectively. Since most home sellers don’t “stage” homes everyday, the idea that they can expertly transform their own home is a bit mythical. That’s what professionals are for and that is where the greatest returns come in.

Can’t homebuyers use their imagination and look past the décor?

Only 10% of homebuyers can actually visualize the potential of a home. This is why having a vacant home professionally staged is so important. Buyers cannot visualize size and scale, so furniture helps to give them a frame of reference.

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Cost of NOT Staging Your Home

Here we will take a look at the cost associated with NOT having
your home staged by a professional home stager.

WATCH A VIDEO AND/OR FOLLOW ALONG BELOW

Daily Cost: 200k Unstaged Home

In this example we will use a 200k home. We will break down the daily cost of the house and consider the total days on the market (DOM) to calculate the potential loss of an unstaged home.

Example Home X
Mortgage: $1500 +
(HOA, Water, Gas avg.): $200 =
$1700 Avg. Monthly Expense
This breaks down to $57 a day over 30 days.

Typical Days On Market: 270 Days Sitting

$57.00 X 270 Days Sitting = $15,390

Lets consider loss for every month the house sits on the market.

Sales price falls 1% every month it sits on the market.
1% = $2,000 | 2k X 9 months = $18,000
$15,390 + 18,000 =
$33, 390 Total Cost of Unstaged Home!

Same Listing: Professionally Staged Home

$57.00 X 60 DOM = $3,420
(avg. DOM for STAGED home)
$3,420 + (2k X 2 months) = $7,420
$7,420 + $1,500 (avg. staging fee) =
$8,920 Total Cost of Staged Home!

Total cost for NOT using a Professional Home Stager

$33,390 for Unstaged Home –
$8,920 for a Staged Home =
$24, 470 is the cost of NOT using a professional home stager

USE THE PHS ESTIMATE ASSISTANT TO GET A QUOTE
CONTACT GINA NEWELL @ PREMIERE HOME STAGERS